In the case of workflow automation, specifically, Digital Transformation enables organizations to streamline traditional manual and paper-based processes by integrating diverse systems, automating data movement, improving data quality, and standardizing notification requirements. The oil and gas industry has made significant investments in the digitization of key engineering and operational areas including drilling, completion and production, as well as around asset management. However, it still trails other industries in terms of the implementation of widespread integrated digital technology to drive workflow automation. This White Paper will explore the key components of workflow automation from a conceptual perspective as they apply to upstream oil and gas. Understanding Master Data Management (MDM) and how it fits into your data management strategy is foundational to deliver on the benefits of this type of automation. As such, this position paper includes a high-level overview of MDM and how it supports workflow activities.